What this place is
Pure Hockey’s Novi store, a limited goalie location.
Pure Hockey Novi
Pure Hockey’s Novi store, in a shopping centre on Crescent Boulevard, serves the western Oakland County suburbs, where Novi, Farmington Hills and Northville each have their own busy rinks. Its page marks it as a limited goalie location, so it is a store for skaters and players first.
Novi Ice Arena is under two miles away and Suburban Ice Farmington Hills about three, and Play It Again Sports, which sharpens skates while you wait at a posted price, is just up Novi Road, giving families a choice between a new-gear store and a used-gear one.
Drop a pair at the service center and the chain says it can text you when they are ready, so you can shop or run an errand in the meantime.
Not stated: hockey, goalie, figure, speed / long-track, recreational & rental.
Skates for sale
Hockey equipment, with a limited range of goalie gear.
Repairs
Skates fixed at the store’s service center.
Hours
Mon–Fri 11 AM–7 PM · Sat 9 AM–6 PM · Sun 10 AM–5 PM.
Address: 43111 Crescent Blvd, Novi, MI 48375
Skate sharpening & shops in Detroit
Checked Oct 16, 2026Every listing is free and comes from the shop’s own website, with the date we last read it. Nobody pays to appear or to move up. Each shop is its own business; call ahead.